The ways books reach readers are evolving, with digital platforms like TikTok driving community enthusiasm and shaping cultural conversation around stories and how they are discovered and shared. Join authors Ashlee Latimer, Shannon J. Spann and Chloe Gong for a conversation on the changing landscape of the literary industry and readership, from traditional outreach to organic momentum, and how authors can thrive in this new, dynamic ecosystem. Moderated by Karen Kang, TikTok Global - Content Publisher & Partnerships